It's been about 3 weeks since the first orders were delivered and we are starting to get some good feedback. So far, we've gotten great reviews on the website, the bottle, the packaging, and the olive oil itself. One piece of feedback has been about pouring from the bottle. When the bottle is used without a pourer, there can be a tendency for the oil to drip down the sides. This usually isn't much of an issue, but on our bottle with the linen paper label, the oil mars the appearance.
So, we've thought through this and we are going to offer a built-in pour top on our bottles going forward. This will be the default option starting today. If you already have your own pourer, you can still elect to get the nice wooden cap that has been the standard so far. Either option will be available as a gift with a wax-dipped seal.
Note: If you ordered a bottle before the pour tops became available and would like a pour top for your bottle, please let us know.
Please let us know if you have any additional feedback that would make the Spartan Oil package or overall consumer experience better. As a new company, we really appreciate and value the opinions and feedback of our first consumers.
Here's a photo of the new pour top:
A few of you had a great suggestion about adding a photo of the actual olive oil to the website. Interestingly, color isn't necessarily an indicator of the quality of the oil (so say the scientists), but the deep green color of Spartan Oil certainly enhances the visual appeal of a dish.
Anyway, here's the photo of the oil. Enjoy!
Recently, while on a trip for a family wedding (absolutely beautiful and amazing and any other superlative available), we went to breakfast at Cracker Barrel. I've been trying to pay a little more attention to what I eat which, of course, is the exact opposite of what you should do at a place like Cracker Barrel. Thankfully, Cracker Barrel has some pretty decent breakfast options (turkey sausage and bacon, fresh fruit, yogurt, etc.).
So, I asked the lovely server for a fried egg, turkey sausage, and a side of fresh fruit.
"How do you want that egg--easy, over?"
"Well, let's go with over."
When the breakfast arrived, the eggs looked remarkably clean, as if they'd been fried in a pan with no oil or seasonings. They were... okay... No match for a Spartan-style fried egg.
We got home and the first breakfast we made were fried eggs in Spartan Oil. So delicious with crispy edges on the whites and a light coating of olive oil all over. Delectable.
Here's how to fry an egg Spartan-style.
What you'll need
How to do it
As many of you may know, I decided to make a career (and life) change this year. At the end of June, I left my position as CEO of a management consulting and foreign language services company. After nearly 15 years with the company, it was a bittersweet moment. It was so tough to move on from something I'd spent my entire working career on, but the persistent urges to start something of my own became too much to ignore.
And so began the chase of a childhood dream. During summers spent in a small Greek village near Sparta, I'd tag along with my grandfather in a mustard yellow Datsun pick-up truck as he tended to his garden, crops, and olive trees. He'd place a gigantic water tank in the bed of the pick-up and head to the center of town where the farmer water station was located to fill the tank. I still remember how the little pick-up struggled to accelerate with the load of water on the back. When we finally made it to the field, I watched with curiosity as my grandfather took such care to water each and every newly-planted olive tree. The little twigs seemed so puny compared to the existing mature trees--some hundreds of years old. Over the years, I'd learn so much more about the trees, the process, and the importance of paying attention to the details. I tried to soak in as much as I could from my grandfather and the other villagers. It was in those fields and in the village that it was born--the dream to carry-on the family "business".
Today, the dream is reality. I'm so excited to share with you the news of Spartan Oil. Decades in the making, Spartan Oil is the same fantastic extra virgin olive oil that our family has produced from the same trees for at least nine generations. The oil is the highest-quality olive oil available anywhere with a flavor that is bold yet smooth. It is as pure and authentic as you can find. But don't take my word for it, try it out and let me know what you think!
We'd be so grateful if you would take a moment to place an order, but even more appreciative if you could share this with your friends and family. And encourage them to pass on the word! We're not blessed with a massive marketing budget, so we're relying on word-of-mouth!
Here is how to find us:
Thank you for reading and for your support. May the trees in your fields always be fruitful!
Founder, Spartan Oil