October 12, 2014

Chasing a dream...

Dear Friends:

As many of you may know, I decided to make a career (and life) change this year. At the end of June, I left my position as CEO of a management consulting and foreign language services company. After nearly 15 years with the company, it was a bittersweet moment. It was so tough to move on from something I'd spent my entire working career on, but the persistent urges to start something of my own became too much to ignore.

And so began the chase of a childhood dream. During summers spent in a small Greek village near Sparta, I'd tag along with my grandfather in a mustard yellow Datsun pick-up truck as he tended to his garden, crops, and olive trees. He'd place a gigantic water tank in the bed of the pick-up and head to the center of town where the farmer water station was located to fill the tank. I still remember how the little pick-up struggled to accelerate with the load of water on the back. When we finally made it to the field, I watched with curiosity as my grandfather took such care to water each and every newly-planted olive tree. The little twigs seemed so puny compared to the existing mature trees--some hundreds of years old. Over the years, I'd learn so much more about the trees, the process, and the importance of paying attention to the details. I tried to soak in as much as I could from my grandfather and the other villagers. It was in those fields and in the village that it was born--the dream to carry-on the family "business".

Today, the dream is reality. I'm so excited to share with you the news of Spartan Oil. Decades in the making, Spartan Oil is the same fantastic extra virgin olive oil that our family has produced from the same trees for at least nine generations. The oil is the highest-quality olive oil available anywhere with a flavor that is bold yet smooth. It is as pure and authentic as you can find. But don't take my word for it, try it out and let me know what you think!

We'd be so grateful if you would take a moment to place an order, but even more appreciative if you could share this with your friends and family. And encourage them to pass on the word! We're not blessed with a massive marketing budget, so we're relying on word-of-mouth!

Here is how to find us:

Web: www.spartan-oil.com
Twitter: @SpartanOliveOil
Facebook: facebook.com/SpartanOil